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glossary of website terms

 

 

 

ANCHOR
An anchor is a special link that takes a website visitor from one location to another on the same web page. For instance, the link below called "(return to website terms)" is an anchor because when you click on it, you're taken to the top of the same page.
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ANIMATED GIF
An animated GIF is an animation file that is made by combining multiple image layers into one file. Think of it like a flip book with a drawing that appears to be moving if you flip through the pages quickly. It's the same concept with an animated GIFwhere multiple images are displayed one after the other in quick succession, giving the illusion of motion. Animated GIFs are sometimes the perfect alternative to a simple Flash animation because animated GIFs do not require special software called "plug-ins" to view it.
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BANDWIDTH
Bandwidth is the amount of data such as web pages, images, song files, and much more that can be transmitted between a server and your computer. Think of it like a pipe carrying water. The wider the pipe, the more water it can transfer. Bandwidth is the same – the more bandwidth, the faster the website loads and the more visitors it can handle at once. Restricted bandwidth is a challenge for website designers in that they must keep the graphics on a web page small in file size. a good web designer will be able to create a graphic that looks good but is small in file size.
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BANNER AD
A banner ad is an advertisement on a website that links to another website, typically promoting a product, service or business. For instance skyhand design could have a banner ad on another website that might read "the best website design in seattle" with a link to our website portfolio. Banner ads are commonly placed on web pages to generate income for the website owner, and can appear on both personal and business websites. Certain web browsers can be told to block the viewing of banner ads if it has that capability.
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BROADBAND
Broadband is a form of access to the world wide web. It has much more bandwidth than dial-up modems, so viewing a website is much faster with broadband. cable, DSL, ISDN, T-1 and others are all forms of broadband internet connections. currently website design is catered to broadband customers rather than dial-up users.
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CACHE
Cache is a file on your computer that stores web pages, images and other files that display in your web browser. This helps reduce a website's loading time the next time you visit it on the web because your computer does not have to download all of those files again. It simply retrieves them from cache. Cache can sometimes be a culprit of web page viewing problems because it can sometimes keep outdated data on file. pressing the "refresh" button on your web browser often times alleviates this problem and forces your browser to re-download the website.
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COOKIE
A cookie is a file on your computer that stores certain information. Cookies are used to store your preferences on a web page, for example. Some websites use cookies to identify you to its site, such as how Hotmail can remember your email address for you rather than forcing you to type it in each time. Certain website browsers can adjust how cookies behave on your computer. They can be told to block cookies entirely (though a website might not function correctly under this option), to only store data from that specific website and nothing from a third party, or simply to accept all cookies all the time from any website.
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COPY
Copy is text used on a web page. If a website designer asks you for home page copy, it means that she or he needs the text that is to reside on that web page.
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CLICK THROUGH
Click through is what happens when a website visitor clicks on a banner ad placed on a web page. The visitor is then transferred to the web page that was linked to that banner.
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DOMAIN NAME
A domain name is a special address on the World Wide Web (also called the internet) that indicates where a website is located. Think of it like your home or business mailing addresses – no one else in the world has those addresses but you. No one else in the world can have your domain name. Domain names typically are held at a website hosting company that has the capability of telling web browsers where to go, like a traffic cop directing traffic. Domain names are most often used as addresses for a collection of web pages called a website, however they don't always have to. Sometimes people have a domain name only for email purposes like you@your-domain-name.com. In this case, a domain name is considered to be "parked" since it is not housing a website. Domain names don't have to stay in the same place on the World Wide Web. They can be moved from one website hosting company to another. Think of it like a sign on your business storefront. If you move your business down the street, the sign goes with you. If you move your website to another hosting company, the domain name can go with it. Lastly, domain names can be purchased through many web companies, such as network solutions, and in different forms – some domains have different endings, such as .com, .net, .biz, .info and more.
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DOWNLOAD
Download is the process of transferring a file from the world wide web to your computer, often times through the use of a web browser. files that are often downloaded are pictures, songs, and documents. when you visit a web page, you are actually downloading it to your computer into a collection called "cache." the web page itself and all of its images are downloaded to your computer though you don't actually the process happening. you can manually download something, like an image for instance, if you click your right mouse button (control-click for Mac users) and select "save image as..." or "download image to disk..." or similar option. the web file is then transferred to your computer.
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E-COMMERCE
E-commerce is the process of selling items or services on a website, usually thought of as an online store. There are many forms of onilne store websites to choose from with many different options. Some are simple web pages with clean interfaces while others have a highly complex database that keeps track of website customers, their orders, and shipping information. Your website designer will help you choose a storefront that works for you.
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E-MAIL
E-mail (or email) is a form of electronic communication that happens over the Internet. An e-mail message is usually written using software like AppleMail, Outlook, Entourage and others. An e-mail is sent from your e-mail account to another, much like sending a physical letter from your house to someone else's. In order to successfully send an e-mail to someone, you must have your own e-mail address (such as you@your-address.com) and know the e-mail address of the person to which you are writing. E-mails can contain plain text, rich text (bold, italic, color) and even HTML that allows links and other characteristics to be displayed.
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FORMS
Forms are a type of web page with fields (usually text boxes, check boxes or pull-down menus) that visitors fill in with their information. Once finished, the form sends information to a specified location, such as to the website owner's e-mail address. Forms can contain any sort of questions that you might want to ask your website visitors. For skyhand design, questions could be "What is your completion deadline for a new website design?" or "What is your website design budget?" There also could be fields for the visitor's name, address and phone number so that you can contact them. Forms can be a good communication tool if used correctly on a website. Some sites use forms for customers to contact them instead of posting their e-mail addresses.
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FRAMES
Frames are a form of HTML that creates fixed (staying in place) portions of a web page while allowing the remaining portion to change as the visitor clicks through the website. Think of it like a picture frame – you can change the photo inside while the frame itself remains the same. Often times a website using frames will have a top horizontal bar that contains the business name and phone number while on the left is a vertical bar that contains the navigation (links). The remainder of the web page could contain the content (text on web pages, for instance) that viewers can scroll through and read. Frames are best used in websites that will have constant, unchanging sections of a web page (again, like a site title and its links). There are newer techniques to offering the illusion of frames in a website design without having to use them.
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FTP
FTP stand for File Transfer Protocol. It's a method of transferring files from one computer to another. It's often used by a website designer in transferring web pages from her or his computer onto a website server (website hosting company's computer that shows the world your website). There are special programs that focus on FTP like Fetch for Macs or CuteFTP for PCs. In order to successfully use FTP, a website designer will need to know a site's FTP address (such as ftp.skyhand.com), username and password.
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GIF FILE
GIF stands for Graphic Interchange Format and it is a type of image file that is commonly used on websites. It has a restricted color palate and can be told to use as little as two colors, making for a small file size. This reason makes it desirable for websites that have limited bandwidth. GIFs are best used for images with large areas of solid color like logos, website titles, or decorative blocks. a website designer typically does not use GIFs for photos of people or images containing gradients, as those don't translate well in this format.
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HITS
A hit is the act of a website being accessed, usually by a person viewing a web page. Hits are often recorded by website statistics software that a site owner can view and analyze traffic that the website is experiencing. A web page showing more hits means it's receiving more visitors on the web than other pages. This helps show which pages in the site are most popular.
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HTML
HTML stands for HyperText Markup Language and is the language used in website design. HTML tells web browsers how to display the text, images and other content on a website.
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HYPERLINK
Hyperlinks, or simply "links," are text or graphics that link to another website address. When a person clicks on hyperlinked images or text, then the user is taken to a different area. Hyperlinks can lead to a different web page altogether or simply elsewhere on the same page. For instance, the text below that reads "(return to website terms)" is a hyperlink that will take you to the top of this web page.
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INTERNET SERVICE PROVIDER
An internet service provider (or ISP for short) is a business that provides its customers with access to the web.
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JPEG
JPEG stands for Joint Photographic Experts Group. It is a graphics file format that website designers use on web pages to display photographs and other imagery that is complex or contains gradations. JPEGs can have different quality settings from low to maximum. Maximum offers the best image quality for a design but has the largest file size. Low offers significantly compromised quality but the lowest file size. A good website designer will find a happy medium between a nice looking image and accpetable file size.
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KEYWORDS
Keywords are a type of meta tag that might help a website achieve a higher search engine placement than a website that does not contain any keywords. Keywords do not appear visually on a web page but rather are hidden in the HTML code. A website using certain keywords should contain valid content that the keywords are stating. For instance, skyhand design focuses on website design in seattle, so our keywords are: website design seattle, web site design seattle, seattle website design company, seattle web designer, seattle website designer, seattle web site design, seattle web site designer, design a website, design a web site, web page design, webpage design, website consulting, web site consulting, seattle web page designer, seattle webpage designer, website designer in seattle, web site designer in seattle, web site designer washington, website designer washington, webpage designer washington, web page designer washington, web designer seattle, website designer seattle, web site designer seattle, creative web design, creative web designer, creative web page design, creative website design, creative website design seattle, creative web site design seattle, website design company in seattle, website designer in seattle. All of these keywords are relevant because we offer website design in seattle. Also note that we use keywords in slightly different variations that we think people might enter into a search engine, like website design seattle, web site design seattle, website designer in seattle, and web site designer in seattle. Obviously, keywords do not need to be single words, but can be a collection of words like "website design seattle" rather than "website" "design" and "seattle."
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META TAGS
Meta tags are a specific portion of HTML code that is applied when designing a website. Meta tags help search engines categorize and rank a website among its search results. Types of meta tags could be keywords, description, page title and more. For instance, some keyword meta tags that skyhand design uses are: website design seattle, web site design seattle, seattle website design company, seattle web designer, seattle website designer, seattle web site design, seattle web site designer, design a website, design a web site, web page design, webpage design, website consulting, web site consulting, seattle web page designer, seattle webpage designer, website designer in seattle, web site designer in seattle, web site designer washington, website designer washington, webpage designer washington, web page designer washington, web designer seattle, website designer seattle, web site designer seattle, creative web design, creative web designer, creative web page design, creative website design, creative website design seattle, creative web site design seattle, website design company in seattle, website designer in seattle. These keyword meta tags all help skyhand design rank fairly well in the search results for a seattle website designer. Good web designers will utilize meta tags to their fullest to help a client's website have a better chance at ranking well within search engine results.
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PAGE VIEWS
Page views is a term used in website statistics software that shows the amount of times a web page has been viewed.
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POP-UP
A pop-up is a web page that appears, or pops up, in a separate web browser window in front of the main window. It almost always contains advertisements of some kind and must be clicked closed in order for it to disappear. However some websites will use pop-ups to display an image gallery or a small bit of information. Certain web browsers have the ability to block pop-ups from appearing, which can be an appealing option for many web surfers.
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SEARCH ENGINE
A search engine is a special program on computers that work very much like a library's database of books. They collect, rank and categorize websites from all over the web and store information on them, making it easier for web users to find a specific website. Google is commonly used search engine and for example, if you were to type "website design seattle" at google.com, you will see skyhand design in the list.
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SEARCH ENGINE OPTIMIZATION
Search engine optimization is the process of enhacing a website for greater chances of ranking high in search engine results. There are many factors to consider when optimizing a website such as that actual words on a web page and its meta tags like page description and site keywords. For example, skyhand design's site is optimized so that persons searching for a website designer in seattle will find us. We use relevant text throughout our website and use the following decription tag: Seattle website design company. Offers creative Seattle website design, website hosting consultation and other website design services in Seattle. Owner Kim Tyburski, Seattle website designer. Website design consultation, website promotion, website marketing, website search engine optimization and website hosting consultation in Seattle. This tells what skyhand design does in various ways. Our keyword meta tag is also important to search engines so be sure your website uses them. Ours are website design seattle, web site design seattle, seattle website design company, seattle web designer, seattle website designer, seattle web site design, seattle web site designer, design a website, design a web site, web page design, webpage design, website consulting, web site consulting, seattle web page designer, seattle webpage designer, website designer in seattle, web site designer in seattle, web site designer washington, website designer washington, webpage designer washington, web page designer washington, web designer seattle, website designer seattle, web site designer seattle, creative web design, creative web designer, creative web page design, creative website design, creative website design seattle, creative web site design seattle, website design company in seattle, website designer in seattle. You can use as many keywords as you wish, but try to focus on one or two things so that your website optimization is most effective and focused. skyhand design does search engine optimization for websites using meta tags and other methods when they are designed.
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SERVER
A server is a special computer at a website hosting company that stores websites for visitors to view with a web browser.
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SPAM
Spam is unwelcomed, unsolicited e-mail that bombards the Internet with many copies of the same e-mail. It is an annoying, aggressive and in some places illegal act of massively advertising a product or service. Most spam is commercial advertising offering schemes to get rich, obtain discounted drugs, promote questionable websites, and other dubious services. Some Internet Service Providers (ISPs) offer a spam blocking service so that most spam is caught and discarded before it can reach your computer. Some e-mail programs also have built-in spam blocking capabilities that get smarter and smarter, like AppleMail. Spam is a nuisance but unfortunately is hard to avoid completely. A method to help ease the amount of spam you might receive, have a personal e-mail address that you do not distribute anywhere on the web. Not when you fill out forms, not when you make an online purchase, not on message boards. Have that e-mail address be only for when you directly communicate with friends, family and colleagues. Make sure they all know not to send you online greeting cards to that address as sometimes those companies sell your e-mail address to spammers. For online purchases, greeting cards (or e-cards), forms and other instances where an e-mail address might be required, use an account with Hotmail, Yahoo! or gmail. Those services are free. Every once in awhile you can check that e-mail account and clear it out. This way your personal e-mail account stays as free and clear of spam as it can be. If you have a website but do not want to use a Hotmail or other account for professional reasons, you could use a form through which people can communicate with you. Alternatively there are other methods to try and "disguise" your e-mail address on a web page, however the spammers are getting wise to many of these and the methods don't work as well as they used to.
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STREAMING VIDEO
Streaming video is a video file that is viewed in a compressed manner on a web page. It is "fed" to the viewer bit by bit, thus streaming. Streaming video is capable of having both video and audio. The positive attribute of streaming video is that a web visitor does not have to wait for the entire video file to load on a web page. Instead, they can view each section as it arrives on the web page. It's like someone giving you $20 in dimes strewn on the floor. Instead of having to wait for that person to collect all the dimes to eventually hand over to you, they give you handfuls as they are picked up. Streaming video requires special software to view on a website, such as Quicktime or Windows Media Player. These are called "plug-ins" that work within your web browser to display streaming video properly.
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TRAFFIC
Traffic is the term given to the amount of visitors a website receives. A website that gets thousands of visitors is said to have lots of traffic.
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URL
URL stands for Uniform Resource Locator and is also called a website address. skyhand design's URL is http://www.skyhand.com.
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WEB BROWSER
a browser is a software program that lets you to view web pages on the world wide web (internet) and even web pages saved onto your computer or a CD. for instance a commonly used, Mac-based website browser is Safari. PCs often use Internet Explorer. Other common browsers are Netscape, Firefox and Mozilla. There are many more website browsers on the internet, most of which are free to download to your computer. Some have special features like web page pop-up blockers. a website designer usually has many different web browsers on her or his computer to check a website design to make sure that it views properly. Not all web browsers show a design in the same way. There can be minor to major differences in a design but much of these can be remedied by adjusting the language (called html) that makes up the web page.
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WEB CRAWLERS (ROBOTS, BOTS, CRAWLERS, SPIDERS)
Web crawlers are automated computer programs that search the Internet to locate websites, e-mail addresses, images and other content. Often times web crawlers are good and the data they collect is used for search engines to properly rank and categorize a website. However some crawlers are bad in that they collect e-mail addresses from websites for spammers to use. Some web crawlers only visit the first web page of a site whereas others will visit every single page accessible in the website.
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WEBSITE
A website (or web site) is a location on the Internet that typically contains a collection of connected web pages. Each web page may contain text, images, music files, videos and other content. A website can be viewed on the computer with a web browser. Also, there is debate about which term is correct: website, web site, Website or Web Site. Some organizations say Website is correct (capitalized) whereas some say "web site" is the version to use. For others, "website" seems most appealing. The important thing to remember is to pick a version and use it consistently throughout your web pages. In skyhand design's case, "website" is preferred and is used throughout this page (click here to view this page using the term "web site" throughout). The term website is often used synonymously with homepage and web page but they are actually different things altogether. For example, a person might say they had a web page designed, when actually they meant they had an entire website designed (multiple web pages). A homepage specifically is only one web page and is the first page a visitor views on a site. Like "website," "homepage" is often spelled in different ways like homepage, home page, Homepage or Home Page. It seems that these terms are all relatively new in the big scheme of things and universal usage rules have yet to be solified.
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